Political ad spending suggests Arizona could be most important state in 2024 election

  • by:
  • Source: KTAR News
  • 09/20/2023

PHOENIX – Money definitely talks in politics, and it’s strongly suggesting that Arizona could be the nation’s most important state in next year’s election.

With the White House and a key Senate seat on the battleground state’s ballot, AdImpact is projecting a whopping $821 million in broadcast political ad spending in Arizona for the 2023-24 election cycle.

“Arizona is really going to have a thumb on the pulse, or thumb on the power, essentially, of who ultimately is going to lead, probably, the country or the U.S. Senate,” Mike Noble, founder of Phoenix-based research firm Noble Predictive Insights, told KTAR News 92.3 FM’s Arizona’s Morning Newson Wednesday.

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Source: KTAR News

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