PHOENIX – Money definitely talks in politics, and it’s strongly suggesting that Arizona could be the nation’s most important state in next year’s election.
With the White House and a key Senate seat on the battleground state’s ballot, AdImpact is projecting a whopping $821 million in broadcast political ad spending in Arizona for the 2023-24 election cycle.
“Arizona is really going to have a thumb on the pulse, or thumb on the power, essentially, of who ultimately is going to lead, probably, the country or the U.S. Senate,” Mike Noble, founder of Phoenix-based research firm Noble Predictive Insights, told KTAR News 92.3 FM’s Arizona’s Morning Newson Wednesday.
Read More
